Bold yet neutral identity for a Belgrade gallery dedicated exclusively to contemporary work by living artists.

Sindik.Art is a small contemporary gallery in Belgrade focused solely on living artists and experimental practices. They needed a visual identity that felt confident in the city’s art scene but stayed neutral enough not to compete with the work on the walls. I designed a condensed, high-impact wordmark and an S-shaped monogram that can function either as a solid sign or as a window revealing the artwork behind it. A strict black-and-white palette, Helvetica Condensed for headlines and a clean grotesk for body copy keep the system bold, legible and flexible across signage, invitations, catalogues and digital communication.