Visual Design and Direction
After five years of experience as a graphic and brand designer, my profession and talents have gradually shifted toward the all-encompassing creative development of brands.
Starting with logotypes, I’ve expanded into diverse formats of visual and graphic design, including photography, print, and motion, with a strong focus on envisioning and then building brands from the ground up.
I specialize in developing complete brand identities, from initial concepts and naming to slogans, mood, stories, and full visual systems. The work I do is comprehensive and covers every segment of a brand’s presence.
Crafting a logotype has always taken a big portion of my attention, distilling ideas, meaning, and motivation into a single, memorable symbol.
Beyond that, I’ve dealt with art directing campaigns, designing the visual language, and taking care that everything blends together, and thus how the final audience consumes it.
I’ve gained experience working at graphic design studios in Belgrade, all the while taking on my own clients on the side, before fully transitioning to freelancing.
Over the years, I have worked and collaborated with various marketing agencies, like McCann and Unibrand, and worked with high-profile clients, including the European Union, WWF, Yucom, Belgrade Pride, Heartefact, Center E8, as well as smaller businesses and independent projects.
I work with integrating different platforms, yet mostly stick to the Adobe suite, where I’m skilled in Photoshop, Illustrator, Premiere Pro, InDesign, and After Effects. My career is increasingly focused on motion design, and I’m continually expanding my skills in that direction, experimenting with various tools and techniques.
Moreover, I utilize Figma, Midjourney, Firefly, and various AI and online software, integrating them simultaneously in my workflow to keep things dynamic and engaging.
In addition to being fluent in English and Serbo-Croatian, I have a basic knowledge of Italian.
Born in the year 2000.