Visual Design and Direction
With five years of graphic and brand design experience, my focus and talents are gradually shifting towards motion and holistic brand development.
I have started as a logotype designer, then expanded into diverse media, including photography, print, and motion, video, with a strong focus on envisioning entire picture, and building all the visual elements.
I specialize in developing complete brand identities, from initial concepts and naming to slogans, tone, stories, and full visual systems. I do comprehensive work and it aims to cover every aspect of a brand’s presence.
Beyond that, I’ve dealt with art directing campaigns, communication within design teams, taking care that everything blends together, and a lot of print and books.
I’ve gained experience working at graphic design studios in Belgrade while continuously freelancing from the very beginning of my career, taking on my own clients alongside and between those roles.
Over the years, I also held a role of lead designer for Belgrade Pride, directing four different yearly campaign directions and overseeing full-spectrum brand presence across offline and online channels, including the complete visual system for event communication, merchandise, and year-round Pride activities.
Over the years, I have worked and collaborated with various marketing agencies, like McCann and Unibrand, and worked with high-profile clients, including the European Union, WWF, , Yucom, Heartefact, Center E8, Belgrade Sports Association, as well as smaller businesses and independent projects.
I work with integrating different platforms, yet mostly stick to the Adobe suite, where I’m skilled in Photoshop, Illustrator, Premiere Pro, InDesign, and After Effects. My career is increasingly focused on motion design, and I’m continually expanding my skills in that direction, experimenting with various tools and techniques.
Moreover, I utilize Figma alongside an ever-evolving stack of AI and generative tools, integrating multiple platforms simultaneously to keep my workflow dynamic and engaging. I work extensively with AI agents and node based workflows to achieve sharper results in significantly less time, using tools such as Midjourney, Firefly, Gemini, Runway, Nodes, Kling, Seedream, and other generative platforms as they emerge. My approach is continuously evolving as I test new tools, techniques, and pipelines, always aiming to make the final product better, cleaner, and more refined.
In addition to being fluent in English and Serbo-Croatian, I have a basic knowledge of Italian.
Currently learning Dutch (work in progress).
Born in the year 2000.