Visual Design and Direction
With five years of graphic and brand design experience, my focus and talents are gradually shifting towards holistic brand development.
Starting with logotypes, I’ve expanded into diverse media, including photography, print, and motion, with a strong focus on envisioning, then building visual narratives around brands.
I specialize in developing complete brand identities, from initial concepts and naming to slogans, tone, stories, and full visual systems. The work I do is comprehensive and covers every aspect of a brand’s presence.
Beyond that, I’ve dealt with art directing campaigns, designing the visual language, and taking care that everything blends together, shaping how audiences experience it.
I’ve gained experience working at graphic design studios in Belgrade while continuously freelancing from the very beginning of my career, taking on my own clients alongside and between those roles.
Over the years, I have worked and collaborated with various marketing agencies, like McCann and Unibrand, and worked with high-profile clients, including the European Union, WWF, Belgrade Pride, Yucom, Heartefact, Center E8, as well as smaller businesses and independent projects.
I work with integrating different platforms, yet mostly stick to the Adobe suite, where I’m skilled in Photoshop, Illustrator, Premiere Pro, InDesign, and After Effects. My career is increasingly focused on motion design, and I’m continually expanding my skills in that direction, experimenting with various tools and techniques.
Moreover, I utilize Figma, Midjourney, Firefly, Gemini, Runway and various AI and online software, integrating them simultaneously in my workflow to keep things dynamic and engaging.
In addition to being fluent in English and Serbo-Croatian, I have a basic knowledge of Italian.
I’m currently learning Dutch (work in progress).
Born in the year 2000.