Visual Designer
For the past five years, graphic and brand design has been my full-time profession.
While often delving into various formats of visual communication, graphics, photography, and motion design, at times combining all of them, the crafting of a logotype remains the focus of my work.
Distilling a brand’s story, meaning, and motivation into a single, impactful, and memorable symbol is what makes my work meaningful.
I specialize in developing complete brand identities, from the initial concept and naming to slogans, stories, and full visual representations. Along the way, I often approach branding as a form of art, balancing artistry and brand effectiveness.
I gained experience working at graphic design studios in Belgrade before transitioning to freelancing.
Over the years, I have collaborated with various marketing agencies, like McCann and Unibrand, and worked with high-profile clients, including the European Union, WWF, Yucom, Heartefact, and Belgrade Pride, Center E8, as well as smaller businesses and independent projects.
I work with integrating different platforms, yet mostly stick to the Adobe suite, where I’m skilled in Photoshop, Illustrator, Premiere Pro, InDesign, and After Effects.
Moreover, I am advancing my utilization of other and new tools like Midjourney, Firefly, and various AI softwares, diversifying my creative process and making it more dynamic and engaging.
In addition to being fluent in English and Serbo-Croatian, I have a basic knowledge of Italian.
Born in the year 2000.