For Harvest, a new organic food store in Belgrade, I developed the full visual identity—logotype, typography, brand visuals, and overall direction. The goal was to create a fresh and contemporary look that stood out in a familiar space like fruits and vegetables.

Since the client chose not to invest in photography initially, I created high-quality, custom visuals using AI-generated imagery tailored to their needs. This allowed us to build visual form from the start, which I then expanded across all brand materials.